 | |
| Product type | Ticket resale |
|---|---|
| Owner | StubHub Holdings |
| Country | Delaware, United States[1] |
| Introduced | 2006 |
| Related brands | StubHub |
| Markets | Secondary and primary ticketing sales |
| Previous owners | Pugnacious LLC[2] |
| Website | www |
Viagogo, stylized by the company as viagogo, is a multinational ticket exchange and ticket resale brand. It is recorded in the United States (Delaware)[3] and has been owned by StubHub since 2021.[4] It was founded in London in 2006 by Eric Baker as an online marketplace for consumers to buy and sell tickets to sports, music, theatre and comedy events.[5]
Viagogo is backed by investors such as Index Ventures, Brent Hoberman, Jacob Rothschild,[6] and Bessemer Venture Partners.[7] In February 2020 the company purchased StubHub for $4 billion with the merging process finalized in 2022.[8][9][10][11]
The company has been criticized for inflation via ticket resale, lacking transparency, and in some cases, having sold counterfeit tickets. These controversies have led to legal action in some of the countries where Viagogo operates, and also led the UK Competition & Markets Authority to order changes to Viagogo's operations.
- ^ "Home Tickets".
- ^ "New StubHub owner Viagogo faces big financial questions with no easy answers". 16 August 2021.
- ^ "About", Viagogo
- ^ McCormick, Bret (28 February 2022), "Dealmaking, the full return of live events, and league and team business up for grabs are positioning sports ticketing for years of growth", Sports Business Journal
- ^ Cite error: The named reference
unveiledwas invoked but never defined (see the help page). - ^ "Viagogo are open and touting for your business". TechCrunch. 30 August 2006.
- ^ Tan, Gillian (13 January 2022). "StubHub Files for Public Trading Debut Via Direct Listing". Bloomberg.com. Retrieved 7 May 2023.
- ^ "StubHub to close S.F., Shanghai offices, memo shows". 28 July 2022.
- ^ "viagogo Completes Acquisition Of StubHub" (Press release). PR Newswire. 13 February 2020.
- ^ Mims, Taylor (14 February 2020). "Viagogo Completes $4B StubHub Acquisition as UK Merger Investigation Continues". Billboard.
- ^ Kirsch, Noah (27 May 2020). "The Worst Deal Ever: The Inside Story Of The Epically Bad". Forbes.
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